Tinder usage reach in the United States , by annual household income. Go to report. Important key figures The most important key figures provide you with a compact summary of the topic of "Online dating in the United States" and take you straight to the corresponding statistics.
Leading dating apps and platforms Most popular online dating app in the U. Reach of Bumble in the U. Most popular online dating app in the U. Usage Share of U. Share of U. Share of female U. The Match Group Annual revenue of the match Group in Number of paid subscribers registered to the Match Group worldwide in Share of monthly active users MAUs of Match dating app. Tinder Annual direct revenue of Tinder in Number of paid subscribers registered to Tinder. Share of female Tinder app users in the U.
Interesting Statista reports. More interesting topics Related topics. Social media. Infographics on the topic Tinder subscribers. Other studies on the topic Singles in the U. Research expert covering social media, online video and entertainment, and internet communications. Contact Get in touch with us. We are happy to help. Hadley Ward. Sales Manager — Contact United States. Ziyan Zhang. Customer Relations — Contact Asia.
Kisara Mizuno. Customer Success Manager — Contact Asia. Lodovica Biagi. Director of Operations — Contact Europe. Catalina Rodriguez. Yes, let me download! In comparison to the services which had come before, Tinder made dating simple, but it also, as studies have found, made it less about lasting connections and relationships and more about casual hook-ups and cheesy openers.
Created by Russian entrepreneur Andrey Andreev, Badoo has had many lives, including as a social games and quiz app in Facebook Games heyday in the early s. Badoo is the most downloaded dating app in the world, with over million registered users, but it has not been able to make a mark in the US. In , Andreev partnered with Tinder co-founder Whitney Wolfe Herd, who left the company after tensions with executives, to found Bumble. Make data driven decisions and optimize your app strategy.
Marketed as the feminist dating app, Bumble allows women to make the first move, giving them full control of the experience. Hinge, another IAC-owned app, switched its entire platform in to focus on long term relationships. That said, the culture is not devolving back to the Match. Tinder and Badoo are still the leaders in monthly active users, and in emerging markets like China and South-east Asia, casual dating apps are far exceeding long-term services in popularity.
Revenue in the dating app market has increased at a steady rate, powered primarily by Tinder and Bumble , which have captured the most profitable region, North America. All dating apps covered in this sector profile use a freemium model which removes limitations, such as the amount of swipes, alongside providing ways to skip the matchmaking algorithm. However, the barrier to entry is much lower than on older dating sites, so the vast majority of users do not pay for premium services.
Increases in usage have been primarily pushed by newer applications, such as Tinder , Bumble and Hinge, which are mobile based and far more tailored to casual dating. In the past few years, Bumble and Hinge have attempted to shift from Tinder, by marketing their product as more for relationships than hook-ups.
While casual dating is not as prevalent in Asia, there are a few apps that have recorded double digit monthly active users. Tantan, operated by Chinese social search provider Mono, is one of the most popular, with an estimated 20 million monthly active users. Badoo and Tinder are the two largest platforms worldwide, although Tinder seems to still be growing while Badoo has lost active users in the past five years.
Interests have changed somewhat in the past five years, as users look for apps that deal in long-term relationships instead of casual hook-ups. While older services, such as Match. In comparison to global results, Badoo is almost non-existent in the US market. The size of Tinder and Bumble , in comparison to legacy dating sites like Match.
As the most popular app in the highest revenue-per-user region North America , Tinder has been independently valued higher than Badoo, which has similar monthly active user figures. MagicLab, the developer behind Bumble and Badoo, recently changed its corporate name to Bumble.
In addition, a significant portion of U. The full study delves deeper into dating app use and user sentiment along a number of lines, including demographic breakdowns, breakdowns by level of education and user opinion. Overall, the results come across as muddled. Largely, users seem fine with online dating. To some extent, users seem to have also accepted being harassed as just part of the online dating experience, given that a majority felt positively about online dating overall, despite the harassment they received.
The full report is here. Across the board, these numbers were much higher for women than for men, the study found. For younger women, these figures shot up even higher. Another interesting finding from the Pew study is the success rate of online dating. There had been a trickle of online dating in the old text-based bulletin board systems prior to , but the graphical web put pictures and search at the forefront of the internet.
Pictures and search appear to have added a lot to the internet dating experience. The second core innovation is the spectacular rise of the smart phone in the s. Also, the online dating systems have much larger pools of potential partners compared to the number of people your mother knows, or the number of people your best friend knows. Dating websites have enormous advantages of scale. Even if most of the people in the pool are not to your taste, a larger choice set makes it more likely you can find someone who suits you.
When it comes to single people looking for romantic partners, the online dating technology is only a good thing, in my view. In addition, in our study we found that the success of a relationship did not depend on whether the people met online or not. I think that internet dating is a modest positive addition to our world. People who have in the past had trouble finding a potential partner benefit the most from the broader choice set provided by the dating apps.
Internet dating has the potential to serve people who were ill-served by family, friends and work. So the rate of gay couples meeting online is much higher than for heterosexual couples. Why did you decide to research online dating? The landscape of dating is just one aspect of our lives that is being affected by technology.
And I always had a natural interest in how new technology was overturning the way we build our relationships. I was curious how couples meet and how has it changed over time. But no one has looked too deeply into that question, so I decided to research it myself.
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Menu Search form Search term. August 21, Meeting online has become the most popular way U.
With the rise of apps like Tinder and the various copycat models , who could blame them? With the popularity of sites like eHarmony, match. According to the Pew Research Center , the overwhelming majority of Americans suggest that online dating is a good way to meet people.
Online dating services are now the second most popular way to meet a partner. The popularity of online dating is being driven by several things, but a major factor is time. Online dating presents an effective solution to a serious problem.
Statistics suggest that about 1 in 5 relationships begin online nowadays. Before you throw caution to the wind and empty your wallet into the pockets of an online app with the reckless abandon of a love-struck teenager, there are a few things you should know. OK, this is hardly an earth-shattering revelation. Well duh, people want to be appealing.
A study of over 1, online daters in the US and UK conducted by global research agency OpinionMatters founds some very interesting statistics. Women apparently lied more than men, with the most common dishonesties being about looks. But men were only marginally better. Their most common lies were about their financial situation, specifically about having a better job financially than they actually do. In both the US and UK samples, dishonesty declined with age. Maybe older people are just more interested in projecting their real self, rather than an imagined or ideal version.
One of the big problems with online dating for women is that, although there are genuine relationship-seeking men on the sites, there are also plenty of guys on there simply looking for sex. Not quite, but it is full of unscrupulous vendors looking to separate you from your money by whatever means possible in other news, have you heard about the secret to getting killer abs in less than 7 minutes using this 1 weird trick…?
There are pitfalls and tripwires in every sphere of life, but this may be particularly true in the context of online dating. As a matter of fact, you should probably be wary of any person, group or entity asking for any kind of financial or personal information. It might even be advisable to follow these general guidelines:. NEVER give out your home phone, address or personal email address unless you absolutely trust the recipient. If something feels off, trust your gut. Never mind the fact that more than one-third of all people who use online dating sites have never actually gone on a date with someone they met online , those that somehow do manage to find someone else they are willing to marry and who is willing to marry them a vanishingly tiny subset of online daters face an uphill battle.
And it gets worse. Couples who met online are nearly three times as likely to get divorced as couples that met face-to-face. According to the Association for Psychological Science, reviewing multiple candidates causes people to be more judgmental and inclined to dismiss a not-quite-perfect candidate than they otherwise would be in a face-to-face meeting.
Ryan Anderson, Ph. Ryan Anderson is a psychologist and zoologist. Malcolm Forbes is an Australian M. Back Psychology Today. Here in this article, we look at online dating statistics and what users say about their success with using online date sites to help their love lives. We investigate what online daters say about any relationship that they have started online.
We ask if they say they have ever found true love and whether they like someone seriously through the use of online dating sites and apps. It goes without saying that the use of dating sites or apps has increased and that there are more and more online dating users looking to start a relationship with men or women around the world. Below, we look at the exact number of online dating users in the US between and the projected usage up to While the rate of growth slows down, we can see that over 7 years, from , there are going to be an extra 10 million people using online dating platforms as a way to meet someone.
If you consider that apps like Tinder were established less than 10 years ago, who knows how we will use a dating site or app years in the future. More and more dating sites or apps will use our online information to target us so that we make more efficient use of the online dating experience. People are increasingly more open about their sexual orientation and sexual preferences. This gives dating sites and apps more scope to focus on specific sections of the population.
So what are the sections of the population that have used a dating site or app? It perhaps goes without saying that more and more people have online dated, but who are the biggest users exactly? And more importantly, what percentage of those have ever married or been in a committed relationship with someone they met on a dating site or app?
In the below graph, we see that just under a third of the US population have ever used a dating site or app. The types of people that use online dating platforms also produce a lot of interesting online dating statistics too. While the race of those using online dating users is broadly equal, as well as the usage by gender being about equal, the LGB community is the far more prevalent online dating users.
Interestingly, it is this section of the population that has the greatest number of successful relationships, too, when it comes to meeting someone online. Another way to categorize online daters is to see what age range they fall into.
The biggest users in that respect, by far, are those in their twenties. Almost half of those that have ever used a dating site fall into this bracket. Even a different study by YouGov confirms the differences between men and women when it comes to using online dating sites. While the figures are not exactly the same as those found above, YouGov found that almost 40 percent of all men have used online dating as a way to find a partner online. Breaking down online daters and online website users into where they come from in the USA also generates some enlightening online dating statistics.
There are some apps that are used by perhaps predictably larger amounts of the population in certain regions simply down to the natural makeup of the public - like However, eHarmony sees most of its users, at That is a huge proportion of their users that come from just one area. As briefly alluded to from our first graph, the younger generations seem to be the main users of online dating sites and apps.
According to YouGov, it is almost half of the population of year-olds in the US that say they have ever used a dating site or app. By far the biggest stand out dating statistics studies, that see who has ever used a dating website, highlights that the huge section of society that have logged onto a dating site or app are members of the LGB community.
This could be because it still remains easier to find other members of the LGB community online, so this could be set to change with more and more people far more open about their sexuality. So now we know what type of people have used online dating platforms, what online dating statistics are generated if we look at what platforms are the most popular?
While some online dating statistics vary in some findings, there is a particular area that seems to stand out across any study. The resounding answer is that Tinder seems to be the most used by far. According to Survey Monkey, over a quarter of all online daters, use Tinder as their app of choice. Tinder statistics are perhaps not surprising - it is so well known and the ease of use within the app is undoubtedly a reason why it has been so successful.
Sadly there are no hard statistics that will prove what online daters look for first in the profile of either female users or male users. All men and women will typically look for something different in many online profiles. However, if you use online dating as a way to meet men or women for romantic purposes, there are a number of things that can improve your chances of striking up a connection with someone.
Firstly, it can be a great idea to ask your friends for help. These could well be traits that you would have otherwise overlooked. Cliches often have the effect on making people roll their eyes when they read many online dating profiles. Statistics do show that people in general - if they use online dating or not - are all drawn to those that tend to be happier.
There seem to be no statistics that prove which interests or hobbies larger sections of the population are drawn to over others. Finally, in terms of photos, again there are no hard statistics that have an overriding direction on what we should all use online dating profile dating-wise. Presumably, this is because it points towards how we all have highly diverging wants and needs in a partner. With honesty in mind, it is better in the long run to use an up-to-date photo.
Some statistics say that action shots get the most hits but some statistics argue that photographic portraits are the best for use online. It is all very well looking at online dating statistics in terms of demographics, but before users decide whether dating sites or apps will be useful for their purposes, they need to know what other users intend when they sign up to online dating platforms.
So what are the reasons people use online dating? Is it really to find a lifetime partner? Or is it more often than not only ever used to find a sexual partner? Kaspersky did some work on generating online dating statistics behind why both male users and female users sign up to online dating sites. Some of their findings were quite surprising.
While the majority of people did admit that they have used a dating site simply for fun, a large proportion of people use them to find friends, too. The next largest reason is perhaps an intention that sits somewhere in between finding friends and just having a good time - around a quarter of all users or online daters users say they sign up to sites or apps to have a good time with an interesting person.
There are, of course, people who use it with the more commonly believed stereotypical intentions in mind. However, in terms of people using online dating sites or apps to find a serious relationship or marriage partner, men still were the biggest group to admit to using them for this intention. This is perhaps surprising - many people would imagine that it is women who used online dating as a means to find a committed partner. Dating online in the main remains safe.
If you use online dating as a way to meet other female users or other male users, you will be totally secure as long as you follow a few recommendations to maintain your safety at all times. These measures protect two parts of your life - both physically if you ever meet someone you have contacted online and also your online data.
Both are crucial to keep secure so that you do not fall victim to any crimes. With respect to your online data, it is imperative that you secure your networks and your devices. This means using strong passwords and password management systems to ensure that your devices cannot be hacked into. Secondly, ensure that you are always using a secure network. If you are in your home, protect your own network by using a password - again with the help of a password management system - and if you are out, ensure that you either do not divulge any passwords over the network you're using or any sensitive data.
This means you never tell the people you are contacting your address, your bank account details or any other unique identifiers that can work towards a picture that helps an online criminal commit identity theft. Secondly, ensure you do not become part of another horrible set of statistics as a person that has an ill-fated meeting with a person they have met online.
Both men and women are both capable of falling victim to someone who says they are someone they are not. There are some men and women out there that use online dating sites to meet others with wrongful intentions. To ensure that you protect yourself against these men or women when you use online dating, try to meet them in public places up until you are sure they are safe. Always tell others where you are going and who you are meeting too so that they know your movements in advance. All these things will work towards maintaining your safety at all times.
With the rise of internet dating, there has also been a rise in how people abuse the system of online dating sites and apps. As such there are, quite rightly, a number of concerns the public has when they are dating online and meeting other men and women through the use of the internet. The implications of this are large and can have a material impact on a user's life if hackers do in fact manage to get their illegal software installed on users' handsets and networks. Many more concerns continue along the same vein with a similar portion of all users admitting their worry.
Additionally, there are some other more physical worries and concerns that users say prey on their minds. Some male users and female users of a dating site or app say that they worry about meeting up with someone in real life who is not who they say they are.
From there, users either are anxious that at best the person they eventually meet has simply lied about their physical appearance or worse that they are a criminal seeking out vulnerable people to attack in either a physical or psychological way. Yet of all the concerns that users were questioned about, less than half of them admitted that they worry about the fear of rejection.
Given all the pitfalls that can happen from being too relaxed about giving out your personal information over a dating site or app, many people do try to hold back on what they say about themselves. This can be counter-productive, however, when you are trying to meet someone online, so how long does it take before online daters start giving out personal information.
The general statistics from Kaspersky found that there was broadly a fairly balanced approach to how long divulging details take. For some, it takes more than several months, yet for others, it takes just minutes or hours.
Breaking down these online statistics further, a quarter of all female users take more than several months to give out information. But in this day and age, where we all use online dating far more and it is so much more accepted by our culture, how many users lie on their profile?
Looking at the statistics, the biggest proportion of users that lie on their profile tend to be those in their late 30s to mids. Of that group, the ones most likely to lie are male. They say that they do this for fun , though it is not clear what they lie about to get their kicks from.
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